I pretty much hyperventilated within the first 30 seconds of the PV. I think that says enough about how much I just absolutely LOVE this PV. Oh. My. God.
I didn't really listen to the song when the radio rip came out so this is my first real chance at listening to the song. And for the most part, it sounds great. I love it, this new "style" their trying sounds pretty awesome - one thing I didn't like was the fact that they messed around with Sho's voice. I actually really don't like that. I've always liked Sho's rap (in the older songs like Kitto Daijoubu, etc) because his rap has always been very soft. Lately I haven't been a fan because - well just in general I'm not actually a very big fan of rapping. But It's okay. But.... then they started auto-tuning it (or whatever it's called, I don't want to get into technical arguments okay? *cough*ppl@arama*cough*) and ... well I'm not liking it. I sincerely hope for the rest of the album they leave Sho's rap untouched because I believe it sounds best like that.
But anyway - onto this AWESOME PV. For the past two years, even since Troublemaker all their PV's have been pretty lack-luster and the same. One borrowing off another. Monster was like Truth, Lotus was like Believe, don't get started on Dear Snow, Hatenai Sora, etc. etc. But this PV - oh man - this PV is like gold. It's just...
The beginning kind of gives me a headache at first but the moment *boom* You can see Arashi and the music totally starts up with all the lights it's just like "whoa". I had to lower my laptop brightness to the lowest because this PV is bright. Like seizure-inducing bright but I love it. I love the colours. And the members. It's like I got transported back to 1999-2000, A.Ra.Shi, Sunrise Nippon era. Aiba and Sho and Nino seemed to revert back to their chibi-selves. like seriously. I was like "what is going on here, is this the right time?" but then....
then the PV shifts to that white room and I felt like I got transported to a K-Pop PV. I know, I've mentioned I don't like K-Pop and I did have a severe WTF moment but it's Arashi, I'm biased and I was like "oh damn they look so HOT" but yeah, they looked really Korean in the black, and with Aiba and Sho's hair all flat and normal. Although - I have to say Aiba has looked gorgous this entire PV. Like just... UMPH. That guy. Especially in the cube-room he was just so sexy. Like oh my gosh. Actually all of them were pretty sexy in the white room with the black... whatevers. Maybe I can finally see the appeal of K-Pop if it's Arashi doing it. Hahaha.
The dance choreo to this PV is just uggh.. so good. Seriously, who's their new choreographer because they need to be given severe hugs. And I love the speed they move at during the line where it's like "Every day, every night, every ~", I know they're just taking steps back but it's just so fast and so on that I'm just like "wow", but I love the choreography so much.
The hair. Well Jun's hair, do I need to comment? His hair has been on permanent "awesome" mode ever since he cut it. I will never have anything bad to say about his hair until the day he decides to grow it out again (*KNOCK ON WOOD*). Nino's hair is the same. Nice, safe, good-looking, I don't understand how he can look so adorable and yet so hot. Aiba's hair in the beginning - like I said - he went back to Chibi and then turned insanely hot after they flattened it. Same with Sho except Sho's hair was so ugly in the beginning. Such an ugly hairstyle. I feel bad but honestly, I've never disliked Sho's hair before (he always generally keeps a safe style) but uggggh... his hair lately, and in this PV (which was shot BEFORE).. not to my taste :( But in the white room he turns hot again, so it's all good. Ohno's hair seemed to go all over the place. In some angles (especially in the close-ups) I was like "GET A COMB" but from far away it actually looked okay.
So yeah. This PV kind of seemed to have a really strong "Korean" vibe to it. In the beginning, and it was so strong in the white cube room. Like, what they were wearing, the way it was shot, their overall appearances, if you blurred their faces, inserted in a Korean song and told me it was a K-boyband I would've believed it in a heartbeat. I still do kind of laugh when they transition to the cube room but then Aiba comes out and I"m just drooling at his utter sexy. *fans self* Haha.
The effects, I like them, I like the vibrance and the colours. Although I can see why it would give people seizures - the best thing though? They don't look cheap. It looks legitly done, like they put money into it. So I'm satisfied. And for the most part I like the shift in the PV. This might just be me (I haven't listened to the song enough to catch the lyrics) but if I just look at the PV - this is just my taking - but it seems like they're trying to show "past Arashi" and the "present Arashi".
I mean think about it. In the beginning, all the colour, vibrance, with everyone looking like they went back to 1999 and then BAM they suddenly just turn into these sexy, sexy men in a white room. Basically I'm trying to say it's like they're trying to show some sort of "maturity" growth? I guess? Like from chaotic, vibrant, little kids to a more organized, classy group of really, really, really hot guys? Or is it just me?
Anyway, I just passed the 1000 word mark on this "review", "flail" whatever this is but if you can't tell how much I love this PV from reading this I think you need to re-learn English because HOLY SHIT THIS PV IS AWESOME *crying tears of joy* (and I've re-watched it like.. hundreds of times already and I still can't stop hyperventilating over the sheer awesomeness of this uggggh. *fans self*). ARASHI I LOVE YOU GUYS!
